One of the key to win over Rural Markets is to have effective communication strategy. To know more about how to win over rural hearts and other such insights, watch me in an in-depth discussion with Sandeep Budki Editor, The Mobile Indian
In this segment of the video series, the emphasis is on the large network of influencers of Nehru Yuva Kendra Sangathan (NYKS). These volunteers are appointed on a two year contract basis which makes them proficient in rural marketing. You can hire them to push you rural marketing
In this segment of the video series, the emphasis is on the importance of post offices in rural marketing. Out of 155,000 post offices, 140,000 are located in rural areas providing last mile delivery to remotest villages in India. Watch the video to know how this delivery network is crucial
In this segment of the video series, the emphasis is on the importance of Anganwadis in Rural Marketing. According to the figures, more than 13.63 lakh Anganwadi centres are functioning across India utilizing the services of approximately 27 lakh workers across the country. Watch the
In this segment of the video series, the emphasis is on the role of Self Help Groups (SHG) in rural marketing. Financial empowerment is provided by 22 lakh women SHG’s constituting around 3.3 crore members. Watch the video to know how SHG’s are shaping up the future of Rural marketing.