Even after Castrol is a well-known brand, but still, it faces, low awareness of ancillary products. Tough competition from Local brand players
A two-way strategy to create visibility and awareness about the specialist range and highlighting the two major concerns, through ground activation program “Har Kadi ki Ahmiyat Badi”
Educational outreach with :- , 10000 mechanics , 20000 Truck Drivers , 5000 Retail Touchpoints
Nishchay Program is a combined initiative of Govt. of India and Hindustan Latex to promote “Nishchay- Self-test pregnancy kits” in rural areas of UP, MP, Bihar & Rajasthan. The challenge was to propagate information.
To address this sensitive matter with a strategic approach where Rural females were taught about the product through one to one interaction and other entertaining activities with a van named – Project Nischay. Worked closely with Asha workers (Govt Sponsored Health workers)
Results – 557 Villages Covered (UP, MP, Jharkhand, Bihar) , 22 Districts covered , 50000 Females intercepted
NACO has installed 12000 CVM machines in Delhi & NCR to provide 24-hour availability of condoms to TG at just Rs. 5 per packet but challenge was to make TG aware of the utility, usage & benefits.
Van activity with Live demonstrations, Human Carry Catches, Balloon Inflatable and skit plays with Tag line – “Paanch ka sikka daalo condom nikalo”
Educated the TG on NACO:- 2000 People educated per day , 3000 CVM across Delhi NCR Success of this campaign helped NACO to take the step forward and extend this campaign to other metros and towns where these machines are installed
