Screen Installation
Challenge
As a retail consultancy Infinity was given the task to Communicate offers/promos to consumers without any delay and in an interactive way Nationally. Infinity developed and executed national screen activation strategy – in the pilot 85 Screens were installed on different
Solution
To create a branding differentiator–merchandising and to increase volume and consumer awareness screens installed
Store Designing & Execution
Challenge
The new dell store deign and execution.
Solution
As per brands new theme, the entire setup was designed and executed within timeline
Toyota Sambandh Campaign
Challenge
Expanding Customer base, brand-product awareness and changing the perception of toyota as an expensive brand
Solution
TA well designed marketed campaign to generate brand awareness, providing test drives,
Addressing budget concerns & targeting visits to towns having direct dealership absence
Retail Design Agency
In 2018, i9media won the mandate for retail design agency with HCCB, offering services pertaining to strategy formulation, internal communication tools and designing point of sale merchandise for retail including equipment design.
Kumbh Mela 2019
In 2019, We won the Kumbh Mela Branding rights . Designing of unique element, production and installation was the core responsibility during the Kumbh Mela 2019.
Results
600 Light Poles 200 Boats 100 Watch Tower 150 Changing Rooms 70 Public Accommodation 100 Hoardings
Ambient Rack Production & Installation
Challenge
A typical Visicooler takes about 42 in X 96 in (Single Visicooler) & 81 in X 96 in (Double Visicooler) inside outlet, hence additionally any requirement for merchandising was compromised since there was very little or no space for shelfing.
Solution
The new Visicooler extension is a combination of a cooler and merchandise rack that offers streamlined, efficient storage. The design of the equipment is contemporary and understated, and intended to engage shoppers along the path of purchase.
Results
300 Racks 200 Outlets 14 Cities 8 States
Teen Kiosk Activation
Challenge
Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke.
Solution
For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.e videos (vernacular language) were created.
Results
70 Colleges 3 Cities 3 Years Program
Social Experience Happiness Experience
Challenge
To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India
Solution
Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.
Results
700 Kiosk Installed 50 Cities 1 Year Program
How to woo Rural hearts? Mr.Ajay Adlakha in a discussion with Sandeep Budki Editor, TheMobileIndian
https://www.youtube.com/embed/Jw_djmBa300