Airtel – Mediphone

Challenge

Promote Airtel – Medical Helpline in rural areas of Haryana.

Solution

Van activation – Engagement with local health workers and influencers like Pradhan to mobilise audience – Merchandise – Live demonstration.

Results

Rural Medical Helpline in Haryana:- 590 Villages Covered, 1243 Customers given Live demo, 7670 Customers Mobile no. saved