Mahindra Supro– On The Go Test Drive

Challenge

Raise Awareness, bring out brand saliency and features of Softtop Supro Minivans, address misconceptions and comparisons with Tata Magic – stronger brand of the market and counter negative rub-off of previous model – Maximo

Solution

On-ground, experiential drive campaign in selected transport hubs- Rural Junctions. On spot video testimonials recorded and played again at dealer outlets to drive influence and positive word of mouth.

Results

12 day Pilot on – ground experiential drive campaign in Western Uttar Pradesh Pockets, 639+ Total Registrations, 347+ Test Drives, 31+ Hot Leads