Nokia Airtel Roadshow – New Connections

Challenge

Reaching TG’s doorstep within pop strata of 1500- 5000 and educate them on advantages of mobility & strong network and also helping them with real time documentation solutions.

Solution

Designed a pre-buzz activity before reaching townships to push on the spot conversions on the day of visit. 40 vehicles reaching 40 districts of West Bengal, UP & Uttarakhand with all the necessary elements like Stock, Camera, Photocopier require for documentation.

Results

15,00,000 Rural Customer intercepted in 78 Days, 21000 Villages Covered, 75000 Spot Selling of HBOs (handset bundled offer)